Building online trust and delivering results
Presenter: Jonathon Hensley

From how to build trust online to how companies create and maintain an effective web strategy in the age of user-generated content and social media, the ways that businesses can succeed on the Internet are radically shifting. Where content comes from, how it's delivered, and how credible it's deemed by your customers are essential to success.

In this two hour session, Jonathon Hensley, CEO of Empire Group, will discuss how businesses can build trust, the five core elements of effective web strategy, market testing, search engine optimization, social media and the power of citizen reporting and online user generated content, with real-world examples and proven best practices to show you how to generate successful results.